Disclosure Effects in Influencer Marketing: Implications for Courts, Regulators, and Marketers

Authors

Gerlinde Berger-Walliser, University of Connecticut - StorrsFollow
Stefan J. Hock, University of Connecticut School of BusinessFollow
Bjorn WALLISER, ISAM IAE Nancy, Université de Lorraine, CEREFIGEFollow

Recommended Citation

Gerlinde Berger-Walliser, Stefan J. Hock, and Bjorn WALLISER, Disclosure Effects in Influencer Marketing: Implications for Courts, Regulators, and Marketers, 44 Nw. J. Int'l L. & Bus. 207 (2024).
https://scholarlycommons.law.northwestern.edu/njilb/vol44/iss2/1