The United States media have extensively covered the trade angle of the European Communities [EC] program to create a "single market" by the end of 1992. The media coverage has spotlighted the benefits the EC market will offer multinational corporations, such as the market's "economies of scale" and its 320 million consumer block. By now this 1992 news has sunk in, and many United States corporations are assessing how they might exploit the soon-to-be unified EC market.
Donald C. Jr. Dowling,
Worker Rights in the Post-1992 European Communities: What "Social Europe" Means to United States-Based Multinational Employers,
Nw. J. Int'l L. & Bus.